Boredom is defined as unpleasant secondary emotion. It is indefinable absence of something-or-other.
This project explores positive sides of boredom, amongst which the most interesting is creativity. What happens when a viewer is bored? Is boredom making viewer more creative? This work presents small everyday objects we are all familiar and surrounded with. Objects are randomly chosen and photographed in a floor plan with a generic white background. Thus, they have lost all connotation and meaning. Viewer is the one that gives the objects meaning. He is creating a story behind objects as the answer of feeling of bored when looking at them.
MA project by Ema Gerovac, graphic design cooperation with Filip Pomykalo.