The guiding principle for this research is my interest in the redefined concept of the original in image making, occurring as a result of the mass reproduction/copying phenomenon, and how to visually question and interpret it. 

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The goal of this printmaking session was to experiment with an alternative approach to the letterpress process. Instead of working with a raised surface matrix or movable type, all of the prints were made only by using two different paper stencils and three colours. 

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A collection of selfinitiated illustration projects. 

The guiding principle for this research is my interest in the redefined concept of the original in image making, occurring as a result of the mass reproduction/copying phenomenon, and how to visually question and interpret it. 

The process conducted involves using a mass copying technique (photocopy) to manipulate an original motif and finally produce an outcome which is also perceived as an original. The outcome consists of 3 zines, each created in 20 different and unique copies. 

The guiding principle for this research is my interest in the redefined concept of the original in image making, occurring as a result of the mass reproduction/copying phenomenon, and how to visually question and interpret it. 

Visit my Tumblr and Instagram to follow the progress of this project

Boredom is defined as unpleasant secondary emotion. It is indefinable absence of something-or-other.  

This project explores positive sides of boredom, amongst which the most interesting is creativity. What happens when a viewer is bored? Is boredom making viewer more creative? This work presents small everyday objects we are all familiar and surrounded with. Objects are randomly chosen and photographed in a floor plan with a generic white background. Thus, they have lost all connotation and meaning. Viewer is the one that gives the objects meaning. He is creating a story behind objects as the answer of feeling of bored when looking at them.

MA project by Ema Gerovac, graphic design cooperation with Filip Pomykalo.

BARBA [’ba:bə - Dalmatian colloquial expression for uncle, old gentleman, old man, man of the sea, fisherman] is the place in Dubrovnik where one can experience tradition, local flavor, Dalmatian spices and aromas wrapped in contemporary Croatian design. Fusion of past and present is presented in fast&affordable high-quality local cuisine and relaxed atmosphere. Barba - prime gourmet spot for on-the-go fish & seafood dishes in Dubrovnik.

Coauthors: Marita Bonacic and Negra Nigoevic

The Swanky Mint is a hostel in a renovated dry cleaning and textile-dye factory dating back to the 19th century. The interior was preserved to keep the industrial atmosphere, from which the visual identity is derived as a modern representation of the visual language from that time. A contemporary graphical treatment of typefaces and a set of icons for a signage system accompany, and at the same time, work as a modern touch to the vintage interior.

Coauthors: Negra Nigoevic

Exhibition in the Ludwig Museum of Contemporary Art, Budapest, introducing three merged artistic experiences. Those of Oleg Kulik, Josip Vaništa and the Blue Noses Group. It communicates the process of dramatic social events during the time of transition to post socialism.

Our goal was to set the audience into context and induce their perception. The focus was to create a certain ambient and to reconstruct the artist's perspectives. The linear layout of the show walks us through exhibition zones of artists individually. Ending in a conjoint area, where works from all confront the topic. Dark tunnels enhance the transitory spaces between zones. They are contemplative and anticipating corridors. These interpolations were designed to enhance the tense atmosphere surrounding the theme.

The catalog features a coherent layout with a typographic style also used in the exhibition.

Coauthors: Negra Nigoevic and Katarina Peric

A project, conference and exhibition in the Museum of Contemporary Art in Zagreb. The exhibition introduces artistic projects and practises which had paved the way for a radical break of art in society during the early 20th century. The chronological timeline in the exhibition space merges historical facts with works of art and textual information regarding artistic movements and manifestos. The timeline is supported by floor graphics that extend it to the tables in the exhibition space that contain works mentioned in the timeline.

Coauthors: Negra Nigoevic

Selection of logo designs for various visual identity and branding projects. 

Coauthors: Negra Nigoevic